Thursday, May 2, 2013

Live fashion show on Dubai Metro

A live fashion show ‘Express Fashion’ was held on a moving metro train that pulled out of the Burj Khalifa-Dubai Mall Metro station around 1 pm local time on January 23, 2013.
The fashion show was the first of its kind to be held in the Middle East region. The 80-odd invite-only audience saw ten models – seven female and three male – strutting down the five-carriage train.


Models sashayed up and down the aisle in three compartments, while the carriage at one end was used as the changing room and the compartment at the other-end carried audio-visual equipment.

As the train was moving slowly on a non-stop round trip to Nakheel Harbour and Tower station, models walked down wearing 40 pieces from retail giant Bloomingdale’s Spring/Summer 2013 collection.

During the first half of the ride, there was a display of black-and-white day-time wear from well-known brands and designers like Stella McCartney, Alexander Wang, Phillip Lim, Chloe and Atos Lombardini.
The second half of the journey featured evening wear ensembles in cobalt blues, ice-cream hues and oranges with lots of graphic prints and lace from Alexander McQueen, DKNY, Matthew Wiliamson, Talbot Runhof, etc.